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SMS, as a medium, is like email in that information is not encrypted before being sent. This means that you should not include personally identifiable or sensitive information in SMS, just as you would not in an email. However, SMS  

SMS is also not a medium that is 100% reliable. Messages can be dropped due to network issues and often there is no way for a sender to know if the recipient actually received the message. For this reason, SMS should not be used for situations such as reaching out for help in a life-threatening emergency, and other more reliable mediums should be used instead.

With all of this in mind, SMS does make a good medium for use cases such as generic SMS messaging campaigns, appointment reminders, or alerts.

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